The Killer Advantage

September 25 at 12 p.m. ET/5 p.m. U.K. 

Dave's Killer Bread (DKB), a beloved brand known for its commitment to quality, is just one of the brands in Flowers Foods' portfolio and a main player in the company's recent growth. 

In this session, discover the pivotal role that DIY consumer insights played in DKB’s successful expansion beyond bread into a diverse range of products such as bagels, English muffins, snack bars and protein bars. With a lean team of researchers, Flowers Foods partnered with quantilope to implement a DIY, tech-driven approach to insights, running over 60 advanced method projects on the DKB product line since 2022. These projects used a combination of automated research methodologies to run concept tests, flavor tests, naming tests, pricing tests and more. 

Some of these methods include TURF, MaxDiff, A/B tests, PSMs and more, leading to data-driven decisions that empowered Flowers Foods to confidently launch new DKB products. The result? Driving significant growth in a competitive market. 

Join this session to see how teams like yours can run DIY research with quantilope to leverage consumer insights that fuel innovation, brand expansion and growth. 

Key takeaways:

  1. Confidently launching new products with the help of DIY research.
  2. How small teams can leverage advanced insights to fuel innovation and growth.
  3. How to get clear insights through a powerful research platform. 

Presenters: 



Thomas Fandrich, Ph.D., co-founder, CCO and U.S. managing director, quantilope
 
Thomas Fandrich, Ph.D. is the co-founder, CCO and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing and the Journal of Product Innovation Management. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel. 



Kishan Rana, senior consumer insights analyst, Flowers Foods 

Kishan Rana is a senior consumer insights analyst at Flowers Foods, a leading baking company in the U.S. Working with renowned brands like Nature's Own and Dave's Killer Bread, he helps drive informed business decisions by conducting qualitative and quantitative research. From packaging and concept testing to advertising and claims analysis, Kishan uncovers valuable consumer insights for their agile and brand teams to ensure solid consumer-backed strategies and deliver delicious bakery foods nationwide.